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K-beauty alternatives

Comparison · 25 August 2026 · Updated 26 August 2026 · prices move

Paula’s Choice 2% BHA is salicylic acid. The usual Korean “dupe” is not.

The original is a short leave-on liquid of 2% salicylic acid at a low pH. Roundups still paste COSRX BHA Blackhead Power Liquid next to it. COSRX’s labeled BHA is 4% betaine salicylate. That is a different molecule. Anua’s 2% BHA toner is the Korean product that actually lists salicylic acid.

Short version: Formula match we can point to: Anua BHA 2% Gentle Exfoliating Toner (brand: 2% salicylic acid). Job match: COSRX BHA Blackhead Power Liquid (brand: 4% betaine salicylate). “4% is stronger than 2%” is a unit error.

What the original actually is

ProductPaula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Labeled BHA2% salicylic acid
INCI we checkedWater, methylpropanediol, butylene glycol, salicylic acid, polysorbate 20, camellia oleifera leaf extract, sodium hydroxide, tetrasodium EDTA
pH window in retailer / lab writeupsAbout 3.2–3.8, often cited near 3.5
US price we checked$37 for 4 fl oz / 118 ml (Paula’s Choice site, August 2026)
Job in a routineLeave-on liquid exfoliant after cleansing, before moisturizer

Salicylic acid is oil-soluble. At this percentage it is also the usual over-the-counter cap in the US. The rest of the bottle is a short solvent/pH system plus a green-tea extract. Presence of salicylic acid on an INCI is still not a dose; here the brand prints the dose.

2% BHA on Paula’s Choice

Formula match

Anua BHA 2% Gentle Exfoliating Toner

Anua’s US page names the active as 2% BHA (salicylic acid). Independent INCI lists put salicylic acid fourth, after water, dipropylene glycol, and 1,2-hexanediol. That is the same molecule and the same stated percentage as Paula’s Choice.

It is not the same bottle. Anua is a longer toner: tea tree, willow bark extract, several hyaluronic-acid salts, panthenol, and ceramides show up on the list. Texture, extras, and pH are not published as a single number we could verify. Formula match here means the lead acid, not a twin vehicle.

Anua listed it at $18 for 150 ml on the brand site. Ulta listed $20. YesStyle listed about US$24.62 in late August 2026.

Anua on YesStyle

Job match, different BHA

COSRX BHA Blackhead Power Liquid

This is the product people still paste under “Paula’s Choice dupe.” COSRX and YesStyle describe 4% betaine salicylate, not 2% salicylic acid. Betaine salicylate is a salicylate salt used as a milder BHA. A supplier claim that often gets copied is that you need about twice as much of it to stand in for salicylic acid. That is a manufacturer talking point, not a head-to-head trial of these two bottles. It is enough to kill the “4% beats 2%” line.

Retail INCI lists agree on willow-bark water as the first ingredient, then solvents, betaine salicylate, and niacinamide. Some US listings (Ulta, Olive Young) also show arginine. YesStyle’s current list shows betaine and sodium hydroxide instead. The BHA name does not change: it is still betaine salicylate.

COSRX.com listed the 100 ml bottle at $17.50 (US$25 before discount) in August 2026. Ulta listed US$25. YesStyle had the same product up; shipping to a given country may be blocked.

COSRX on YesStyle

Side by side

Paula’s Choice 2% BHA 118 ml Anua BHA 2% toner 150 ml COSRX BHA liquid 100 ml
Labeled BHA 2% salicylic acid 2% salicylic acid 4% betaine salicylate
Also notable Green-tea extract, very short INCI Tea tree, ceramides, several HA salts Willow-bark water, niacinamide, panthenol
Price checked $37 ~$18–25 ~$18–25
On this site Original Formula match Job match

Related exfoliation comparisons

“AHA/BHA” is a broad category; the active and its labeled form still need checking:

What this page is not saying

We are not saying Anua equals Paula’s Choice on skin, and we are not saying COSRX is useless. We are saying the Korean liquid that actually lists 2% salicylic acid is Anua, and that calling COSRX a 2% BHA dupe is a category error. Acids are not interchangeable by the letters “BHA.” Use sunscreen with any of them. This is not medical advice.

Sources