Anua is a Korean rice-enzyme wash-off job match for Tatcha Rice Wash. It is not the same cleanser.
Tatcha The Rice Wash is a 120 ml pH-neutral soft cream cleanser that foams around Japanese rice powder, a ferment blend, hyaluronic acid and red algae. Anua Rice Enzyme Brightening Cleansing Powder is a Korean powder cleanser and wash-off mask built around rice materials, papain, alpha-arbutin and ceramide NP. Both can occupy a rice-based cleanse-and-soften brief, but their formats, ingredient lists and fragrance statements are different.
What Tatcha The Rice Wash actually is
| Product | The Rice Wash Soft Cream Cleanser |
|---|---|
| Format | Ready-to-use pH-neutral cream cleanser that foams into a rich lather |
| Size and US price checked | 120 ml / US$40 on Tatcha’s US page |
| Formula signals | Microcrystalline cellulose, amino-acid surfactants, rice ferment blend, rice powder, red algae and sodium hyaluronate |
| Fragrance | Parfum/fragrance and listed citrus and lavender fragrance components appear on the published INCI |
The current Tatcha US page describes The Rice Wash as a soft cream cleanser that removes daily buildup while hydrating, and says the cream becomes a rich lather when mixed with water. It highlights Japanese rice powder, hyaluronic acid and red algae. Those are Tatcha’s product descriptions and test context; they do not establish that another cleanser produces the same result.
The published INCI starts with water, microcrystalline cellulose, propanediol, sodium cocoyl glutamate and glycerin. It later lists a Saccharomyces/camellia/seaweed/rice ferment filtrate blend, rice powder, Chondrus crispus extract and sodium hyaluronate. Parfum, citrus oils, lavender oil and fragrance allergens are also listed. “Rice” therefore does not mean fragrance-free or a simple rice-powder formula.
Tatcha’s official page showed 120 ml at US$40 and a direct Add to Bag path when checked. Price, promotions and selected variants can change.
Job match: Anua Rice Enzyme Brightening Cleansing Powder
| Product | Rice Enzyme Brightening Cleansing Powder |
|---|---|
| Format | Dry powder mixed with water as a cleanser, or mixed into a wash-off mask |
| Size and price checked | 40 g / US$20 on Anua US; US$18 on the YesStyle US-facing listing |
| Formula signals | Corn starch, kaolin, powder surfactants, papain, rice powder and rice extracts, ceramide NP, alpha-arbutin and protease |
| Brand label | Anua US describes it as fragrance-free, hydrating and gently exfoliating |
Anua’s official US page describes a multi-purpose powder cleanser with rice extract water, alpha-arbutin and ceramide. Its instructions say to mix the powder with water for a cleanser, or make a thicker paste for a wash-off mask. That makes the delivery format materially different from Tatcha’s pre-mixed cream foam.
The official Anua INCI starts with corn starch, kaolin, sodium bicarbonate, sodium cocoyl isethionate and sodium lauroyl glutamate. It includes papain, rice powder, rice lees extract, rice bran water, ceramide NP, ascorbic acid, alpha-arbutin, protease, lactic acid, tartaric acid and citric acid. These are not Tatcha’s ferment blend and surfactant system.
Anua’s US page showed US$20 when checked. The YesStyle US-facing listing showed 40 g at US$18, in stock and usually shipping within 24 hours, and identified YesStyle as an authorized Anua retailer. Price, stock, shipping and country-specific labels can change.
Rice Enzyme Powder on Anua Anua 40 g on YesStyle
Formula match or job match?
Formula match: no. Tatcha is a fragranced, ready-made cream cleanser with microcrystalline cellulose, amino-acid surfactants, a named ferment blend, rice powder and sodium hyaluronate. Anua is a dry powder with starch, clay, powder surfactants, papain, rice materials, ceramide NP and alpha-arbutin. The full INCI, vehicle, fragrance, format, instructions and testing context are not the same.
Job match: yes, within limits. Both can be considered when someone wants a rice-associated, wash-off product that cleanses and leaves skin feeling soft or bright. That is a broad routine job. It does not prove identical foam, grain, scent, rinse, frequency, irritation profile, hydration result or clinical outcome.
There is a real replacement question behind this comparison. Recent public skincare questions ask for a cheaper alternative to Tatcha Rice Wash, and multiple replies mention Anua’s rice enzyme powder. Those posts are demand signals, not formula analysis, efficacy evidence or sales data.
Side by side
| Tatcha Rice Wash | Anua Rice Enzyme Powder | |
|---|---|---|
| Broad job | Ready-to-use soft cream cleanser with rich foam | Korean rice-enzyme powder cleanser or wash-off mask |
| Rice story | Rice powder plus a Saccharomyces/camellia/seaweed/rice ferment blend | Rice powder, rice lees extract, rice bran water and rice extract |
| Other formula signals | Amino-acid surfactants, glycerin, red algae and sodium hyaluronate | Starch, kaolin, papain, powder surfactants, ceramide NP and alpha-arbutin |
| Fragrance / format | Parfum and fragrance components; pre-mixed cream | Anua US says fragrance-free; dry powder mixed with water |
| Price checked | 120 ml / US$40 at Tatcha US | 40 g / US$20 at Anua US; US$18 at YesStyle US-facing page |
| Verdict | Original cream-cleanser formula and claims | Korean rice-enzyme wash-off job match; not a Tatcha copy |
The checked prices use different units — 120 ml of prepared cream versus 40 g of dry powder — so we do not present a price-per-100-unit comparison as if it measured value or efficacy.
How to choose
- Want a daily cream-to-foam cleanser? Tatcha is the ready-made product: add water, make the rich lather and rinse.
- Want a Korean powder or occasional wash-off mask? Anua is the closer format and price job. Follow the package instructions rather than treating it as the same daily cleanser.
- Trying to avoid fragrance? Tatcha’s published INCI includes parfum and fragrance components; Anua’s US page labels its product fragrance-free. Check the current package and your own tolerance.
- Using retinoids, acids or treating a skin condition? This is a cosmetic comparison, not a medical recommendation. The powder’s enzymes/acids and your routine may require individual advice.
Related formula-first comparisons
These pages also separate a routine job from a literal ingredient match:
- Tatcha The Water Cream vs Korean alternatives — rice ferment in a moisturizer is not the same as rice in a cleanser.
- Tatcha The Dewy Skin Cream vs Korean alternatives — a richer cream with a different rice-ferment brief.
- Clinique Take The Day Off vs BANILA CO — another cleansing comparison, but a balm-to-oil first-cleanse format.
- Paula’s Choice 2% BHA vs Korean alternatives — a reminder that an acid name and its actual form matter.
- Drunk Elephant Framboos vs Korean acid products — multi-acid job matching without pretending the formula is identical.
What this page is not saying
We are not saying Anua contains Tatcha’s ferment blend, makes the same foam, smells the same, exfoliates at the same intensity or delivers Tatcha’s published test result. We are saying that both can be evaluated for a broad rice-associated wash-off cleansing job while their formulas, formats, instructions and evidence remain separate. Check the current label before purchase.
Sources
- Tatcha The Rice Wash official US page: 120 ml / US$40 display, cleanser format, published INCI, key ingredients and brand testing context, checked 27 August 2026.
- Anua US Rice Enzyme Brightening Cleansing Powder page: US$20 display, fragrance-free and powder/mask positioning, instructions, published INCI and brand testing context, checked 27 August 2026.
- YesStyle Anua 40 g listing: US$18, in-stock/dispatch snapshot and authorized-retailer statement, checked 27 August 2026.
- r/SkincareAddiction Rice Wash dupe request: 2026-08-07 price-sensitive replacement demand; not formula, efficacy or sales evidence.
- r/30PlusSkinCare expensive face-wash question: 2026-08-21 Tatcha Rice Wash replacement demand; not formula, efficacy or sales evidence.
- r/AsianBeauty Rice Wash/dupe question: 2026-02-14 direct Anua alternative mention; not formula, efficacy or sales evidence.